Reaching customers, donors, employees, or other stakeholders and getting consistent responses has always been a challenge. Getting the messaging and communication channels right to elicit a response while maintaining high levels of satisfaction is a delicate balancing act. At a time when customers are overwhelmed by spam, making it even more difficult for companies to get through, choosing the right messaging solution is critical.
Marlimar uses a suite of communication tools, focused around compliant text messaging, to automate stakeholder engagement, boost leads, and save companies time while increasing customer retention. But the primary solution encompasses more than just a text. The messages come from the company’s landline, avoiding concerns around spam and ensuring customer confidence. Marlimar’s read rate is over 96% within the first three minutes of delivery, with a 45% response rate within 90 seconds. In an era where people are inundated with communication across a variety of platforms and channels, that’s incredibly impressive. What’s more, users stick with the service. It is consistent, replicable, customizable, and drives real results.
Those results look like:
Thousands of satisfied home improvement customers, informed about when contractors will arrive at their homes so that they can plan their time with confidence.
Transforming how organ procurement organizations work, enabling them to send urgent yet sensitive messages to grieving families while focusing on saving lives.
Tailored compliance solutions to ensure requirements are met, incorporating regulations across geographies and garnering high completion rates.
“Our service department actually bids service jobs using the Marlimar platform now—photos, questions, measurements. It saved some cost on our end and I think it’s an easier, quicker answer for that homeowner instead of scheduling somebody to go out, making sure they’re home, then bidding it that way. So I think that’s a better customer experience as well.” - Beth Jacob, Co-Owner, Jacob Family Enterprises, Inc.
Marlimar’s solutions are applicable across industries ranging from home improvement to healthcare to education, and more. The diversity of client experience has driven Marlimar to hone the ability to understand the dynamics of its clients’ businesses and effectively translate the brand and voice to best engage their customers. This allows Marlimar to adapt the appropriate messaging and tone, design a tailored experience, and maximize the intended interaction for each business. By working alongside its customers to craft the right approach, Marlimar efficiently delivers across a plethora of communication needs. Rather than an employee visiting a customer and sending messages that could contain typos or misalignment with company communication guidelines, the platform automation does all the work for the company to ensure compliance, consistency, and reliability, all while saving time along the way.
While Marlimar has designed a mobile application for field representatives to communicate with consumers and home offices, it has other applications that enable text and email integration. Given its extensive support for mobile communication use cases, the core foundation lies in its AI-enabled texting platform, which will be the focus of this paper. Marlimar’s strength is built on the ability to custom configure campaigns, including the message response logic, and bi-directional data integration with the client’s CRM or system of record. Every communication from a company is an opportunity to reinforce branding and customer loyalty, and Marlimar’s methodology has enabled its clients to achieve meaningful business results, ranging from a 40% decrease in outbound calls to a 30% increase in sales run rate, as they better engage with their customers. Marlimar removes the friction from the process while applying system intelligence to better connect with end users.
So what does a powerful texting platform have to do with sustainability? More than you might think. Sophisticated, AI-enabled text messaging solutions reach customers, employees, and other stakeholders through targeted, fit for purpose communications while driving sustainability by reducing greenhouse gas emissions, enhancing social outcomes, and streamlining compliance.
Next in the series: Read how Marlimar by Clearyst can support greenhouse gas reduction initiatives.
