Mobile solutions have tremendous potential to support social-oriented organizational goals. Mobile technology is highly accessible across social and economic backgrounds. For organizations trying to reach certain demographics, text can be a far more effective means of outreach than email.
For companies with social goals of increasing access to products and services across the socioeconomic spectrum, texting can enable greater reach and accessibility. There exists a plethora of studies proving this, with positive outcomes across industries and interventions, from health to financial services, agriculture to education. It can also improve accessibility for individuals with disabilities or low literacy levels.
For non-profit organizations, texting can be an excellent way to engage donors. Marlimar works with Habitat for Humanity on its most successful fundraiser, selling 50,000 raffle tickets annually. The non-profit also uses text as a way to keep donors informed and engaged, resulting in long-term, repeat donations and increased donor loyalty.
Furthermore, texts can boost community engagement through surveys, motivational messages, and more. There are also many potential applications in education, from reminders about tasks and deadlines, to sharing information about key resources available to students. The potential use cases across social outcomes are endless.
Call out box in social section: Improving Organ Donation Outcomes
By partnering with Marlimar, Organ and Tissue Procurement Organizations are delivering timely, compassionate messaging that keeps empathy at the forefront while advancing their vital mission. When matters are urgent, timely, and sensitive, text proves to be incredibly effective to deliver critical information, as phone calls are often ignored during times of grief.
Marlimar serves the Organ and Tissue Donation industry in 3 specific operational areas:
Referral Centers Communication: improving speed, reliability, and ensuring high open rates to lift rates of donation.
Aftercare Communication: messaging that delivers consistent automated messages over a determined time for support to families of donors.
Community engagement and branding: event marketing, mission promotion, and survey engagement.
In addition, Marlimar delivers donor registration services that allow for better end-user access to registration requests. This has increased employee productivity while improving the registration experience.
Taken together, these services have resulted in a 10% increase in donations, under 1 minute response time, and a 22% reduction in outbound calls. Furthermore, survey responses have increased by 400% and event attendance by 60%.
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